Industries
Both markets are crowded, expensive to grow in and run on trust. Our method stays the same. What changes is who's buying, what worries them and what it takes to win them.
01
From founder-led sales to a pipeline engine that doesn't depend on a few great reps.
Sales-assist motions
Expansion pipeline
Usage pricing
See how we work with SaaS →
02
For consumer fintechs and the B2B fintechs whose payments, banking and risk APIs power them.
Onboarding conversion
Referral growth
API adoption
See how we work with fintech →
What the two have in common
Trust first
Nobody moves their money, or their team's workflow, to a company they don't trust. Proof and reputation do more work than features.
Rising acquisition costs
Paid channels get more expensive every year in both markets, so conversion and retention decide who can afford to grow.
Easy to copy
AI and open APIs make features cheap to clone. Positioning and reputation are what's left to compete on.
Side by side
Here's how the work changes between the two, and where we usually start.
At a glance
Software and SaaS
Fintech
Who you're selling to
VP Sales, RevOps and functional leaders
Consumers and small businesses, or the product teams buying financial APIs
What worries them
Switching cost, and whether the team will actually use it
Whether their money and data are safe. For API buyers, uptime and compliance.
What wins the deal
Fast time to value and a clean integration
A clear reason to switch, social proof and a fast sign-up or integration
Where we usually start
Segments and pipeline programs
Positioning, onboarding conversion and developer adoption
Leading indicator
Product-qualified accounts and meetings held
Funded accounts, or sandbox-to-live rate for APIs
Next step
We'll tell you on the first call how we'd approach your market and where we'd start.
