Fintech
Which one describes you? Pick one and we'll show you the problems we solve for companies like yours.
Consumer fintech
For neobanks, payments, lending, investing and insurance apps. Acquisition is expensive, and most of the value leaks out between the first download and the first deposit. We fix the leak, sharpen the reason to choose you and scale the channels that bring in customers who stay.
Where fintech growth leaks
Visit or download
Sign-up started
Identity verified
First deposit
Active at 30 days
Every step loses people. We measure each one by channel and fix the step losing the most revenue first.
Why it's different
68%
of European consumers said they had abandoned a financial application during onboarding in the past year.
Source: Signicat, The Battle to Onboard, 2022
Trust before features
People are trusting you with their money. Security, reviews and a name they recognize do more work than another feature.
Every claim gets reviewed
Marketing in financial services goes through compliance. We build that review into the plan instead of fighting it at launch.
What we build
Four pieces that make the biggest difference to how many sign-ups turn into customers who fund, use and stay.
01
We map every step from download to first deposit, remove the friction you control, and test the order and wording of verification steps.
02
A clear reason to switch, written in plain language, with proof people can check. Not another “smarter way to bank.”
03
Referral programs and partnerships with employers, marketplaces and creators that bring customers in below your paid acquisition cost.
04
First-deposit offers, onboarding emails and in-app nudges that turn new accounts into active ones in the first 30 days.
What we measure
Funded rate
Share of sign-ups that make a first deposit or transaction, by channel.
Time to first deposit
The longer it takes, the less likely it happens at all.
30-day active rate
New customers still using you a month in, the best early signal of lifetime value.
CAC payback by channel
How fast revenue per customer covers what it cost to win them, channel by channel.
“
Nobody switches banks because of a feature list. They switch because someone they trust told them it was better.
So we build fintech growth on proof, referrals and reputation, not just ad spend.
Questions
Yes. We build marketing review into the plan from week one, so claims are approved before campaigns launch rather than holding them up.
It's common. We treat consumers, small businesses and API customers as separate segments, each with its own message, onboarding path and growth target.
We work best once you have a live product and enough sign-ups to see where people drop off. Before that, the job is usually finding product-market fit, and you probably don't need us yet.
Next step
Walk us through your funnel from first visit to first deposit. We'll show you where we'd start.
