About
Growth Marketing Partners helps B2B software and fintech companies build pipeline that turns into revenue. We work inside your team, measure ourselves on your numbers and plan our exit from the first week.
Focus
Pipeline and revenue
Markets
B2B software and fintech
Work
Positioning, conversion, testing, scaling
Engagements
Diagnostic, program, advisory
Why we started
Companies end up with more channels, more tools and more leads, and the same flat bookings. The advice wasn't wrong exactly. It just wasn't about them.
We start with your data instead: where you win, where you lose, what buyers actually say and where the funnel leaks. The answer is usually narrower, and a lot more useful, than any playbook would suggest.
Then we do the unglamorous part well. Get the numbers right, make one decision at a time, test before scaling, and hand over something your team can run without us.
Our founder
J. Christopher Kenny founded Growth Marketing Partners after 20 years in B2B marketing, the most recent of them leading growth inside private equity and venture-backed companies where the targets were big and the board was watching.
That work has produced hundreds of millions of dollars in pipeline. Growth Marketing Partners puts the same senior playbook inside your team, without the cost or the wait of building it from scratch.
Connect on LinkedIn →20 years
in B2B marketing and growth, from first campaigns to running the growth function.
$100s of millions
in pipeline driven through positioning, programs and the operations behind them.
PE and VC
backed companies with aggressive growth targets and boards watching every quarter.
Experience built inside
Cardata · Jungle Scout · Digital Commerce Group · Cleo Robotics
Companies backed by investors including Summit Partners, Wavecrest Growth Partners, MassMutual Ventures and Techstars.
Your growth team
Every engagement is led by our founder, with a team drawn from our bench of senior specialists and matched to the constraint the diagnostic finds. You get the skills the work needs and never pay for a role that sits idle.
100+
Years of combined experience
Across our growth teams, in B2B software, fintech and the growth-stage companies that fund them.
Growth leadership
Sets the plan, owns the scorecard and keeps every program tied to pipeline and revenue.
Product marketing
Positioning, messaging, pricing and launches that give buyers a reason to choose you.
Demand generation and paid
Programs that create and capture demand, with budget moved to what converts.
Outbound and ABM
Signal-based plays that turn job changes, intent and web visits into meetings.
Content
Content your buyers use to make the case internally, built around your best segments.
Marketing and revenue operations
Clean data, attribution and reporting that make pipeline something you can forecast.
Teams scale up or down as the work changes, and your in-house people are part of every decision.
What to expect
The people who scope the work do the work.
No hand-off to a junior team after the first meeting.
Evidence before opinion.
Every recommendation comes with the data behind it, and we tell you when a number is an estimate.
We'll tell you what not to do.
Knowing what to stop funding is often worth more than the next idea.
Measured on your numbers.
We report against your baseline and your pipeline, not metrics we picked for ourselves.
Our mark
Our mark is our initials in lowercase, finished with a single orange square: the full stop.
That square is the point every engagement ends on. One clear decision, with the evidence behind it.
Who we work with
We work best with B2B software and fintech companies that have paying customers, a sales team, a CRM with real history in it, and leaders who are ready to make trade-offs.
Probably not a fit: pre-product companies, consumer apps without a sales motion, and anyone chasing lead volume at any cost.
Next step
One call is usually enough to tell whether we can help, and where we'd start if we can.
