The no-decision problem: why good deals stall, and how to keep them moving
Most lost deals are not lost to a competitor. They end with the buyer deciding nothing. What the research says causes it, and what keeps deals moving.
The 19-minute window: fixing fintech onboarding drop-off
Most people who start a financial sign-up give up somewhere along the way, and institutions are losing more clients to slow onboarding every year. Where the drop-off happens and what fixes it.