Positioning and messaging – Growth Marketing Partners

Services

Services

Four services. One operating model.

Start with the diagnostic, or go straight to the constraint you already know.

All services →

01

Go-to-market diagnostic

Find where growth is actually constrained, in three weeks.

Constraint memo · 90-day plan

02

Segments and positioning

Choose who to sell to, and what to say so they choose you.

Segment scorecard · Message house

03

Pricing and packaging

Price and package the way your buyers approve spend.

Value metric · Discount bands

04

Pipeline programs

Four programs built to a pipeline target, tested every week and scaled on the numbers.

Paid Outbound Partners Content

In every engagement

01

Messaging. Written from win-loss evidence.

02

Conversion. Fix the worst step first.

03

Testing. Every change has a decision date.

04

Scaling. Budget follows the marginal numbers.

How we work →

Industries

Industries

Same method, different buyers.

Who signs, what worries them and what proof moves them changes by market. The method doesn't.

All industries →

01

Software and SaaS

Get past founder‑led sales to a pipeline engine that repeats.

VP Sales · RevOps

02

Fintech

Consumer apps and B2B fintech APIs: from sign-up to funded, and from sandbox to live volume.

Consumers · Businesses · Developers

Fintech onboarding

68%

of European consumers said they had abandoned a financial application during onboarding in the past year.

Source: Signicat, 2022

See the fintech playbook →

Approach

Approach

Diagnose, plan, launch, scale.

Four phases on a weekly rhythm, one scorecard, and a decision at the end of each phase.

See the approach →

01

Diagnose

What to fix first, and what to stop funding.

Weeks 1–3

02

Plan

Which bets to fund, with targets and owners.

Weeks 4–6

03

Launch and test

Scale, fix or stop on every program, every month.

Weeks 7–18

04

Scale

Where the next dollar should go, and what your team takes over.

Ongoing

From the notes

Positioning and messaging

Pricing and packaging

Conversion and testing

Scaling and forecasting

All insights →

Book a diagnostic

Menu

Services

Go-to-market diagnostic

Segments and positioning

Pricing and packaging

Pipeline programs: paid, outbound, partners, content

All services →

Industries

Software and SaaS

All industries →

Company

Book a diagnostic

Buyers pick before they call. Here is how to be the pick.

Most B2B buyers have ranked their vendors before they talk to anyone, and half of software buyers now start with AI. What it takes to be the early favourite.