Go-to-market diagnostic
In three weeks we rebuild your funnel from your own data, talk to your buyers and your reps, and hand you a plan for the next 90 days. You keep it whether or not we do the work.
3 weeks
From kickoff to readout
Fixed fee
Agreed before we start
90 days
Of prioritized work in the plan
What we look at
Funnel
Conversion at every stage from first touch to closed-won, split by segment and by source.
Segments
Win rate, deal size and cycle length by segment, so you can see where you actually win.
Messaging
What buyers say on calls and in win-loss interviews, compared with what your site and ads say.
Pricing
Discounting, package mix and the deals that sit in procurement for weeks.
Channels
Cost per qualified opportunity by channel, and which ones produce revenue rather than just meetings.
Forecast
Stage definitions, coverage and how far the number moved last quarter.
Week by week
We do the digging. Your team joins a kickoff, a handful of interviews and the readout.
Week 1
CRM and ad account access, call recordings, and six to eight interviews with buyers, reps and customer success.
Week 2
We rebuild the funnel, score your segments and compare what buyers say with what you say.
Week 3
A working session with your leadership team to agree the constraint, the plan and the first tests.
What you walk away with
No 80-page deck. Each one is short, specific and built from your numbers.
01
The one thing holding pipeline back, the evidence for it, and roughly what it's costing you each quarter.
02
Your bookings target worked back into the pipeline, opportunities and meetings each channel has to produce.
03
Every segment ranked on win rate, deal size, cycle length and payback, so the team knows where to focus.
04
What to fix first, what to test and what to stop funding, with an owner and a date for each.
Pipeline looks healthy but bookings keep missing
Cost per opportunity has gone up two quarters in a row
Sales says the leads are bad and marketing says sales doesn't follow up
You're about to hire more reps or raise the paid budget
A new product or segment isn't getting traction
The board wants a credible plan for next year's number
Questions
You decide. Most clients start a program to work the plan with us, some run it themselves, and a few come back for a second look a quarter later. There's no obligation either way.
It usually is. Part of week one is cleaning up enough of it to trust the numbers. We'll also tell you which fields to fix so it stays clean after we're gone.
Sometimes not. If you're confident about the constraint, we can skip straight to a program and check the numbers in the first two weeks instead.
Next step
Tell us your target and where you think things are stuck. We'll tell you on the call whether a diagnostic makes sense.
