Book a diagnostic
Book a diagnostic
For revenue leaders
For CROs and VPs of Sales at B2B software and fintech companies. We find where your revenue engine is constrained, fix the pipeline that feeds it and give you a forecast you can defend to the board. We do it alongside your sales, marketing and RevOps teams.
The numbers on your desk
New bookings
Enough qualified pipeline at a win rate that holds as the team grows.
Retention and expansion
Net revenue retention the board can plan around, not hope for.
The forecast
A number that lands where you said it would, quarter after quarter.
What we hear from revenue leaders
Buying has changed faster than most sales plans. Buyers do most of the work before they talk to anyone, so the deals you win are decided earlier than your pipeline reports show.
95%
of the time, the winning vendor was already on the buyer's day-one shortlist. If you aren't on it, more reps won't fix it.
6sense Buyer Experience Report, 2025
61%
of B2B buyers would rather buy without a sales rep. Your website and content do the first half of the sales job.
Gartner, 2025
69%
of buyers notice gaps between what a vendor's website says and what its sellers say. Mixed messages slow deals down.
Gartner, 2025
Where we help
Go-to-market diagnostic
Find the constraint before you hire against it.
We rebuild your funnel from the CRM, talk to buyers you won and lost, and show you where revenue is actually leaking.
See the diagnostic →
Segments and positioning
Win more of the deals you're already in.
Sharper segments and one story that your website, your marketing and your reps all tell the same way.
See segments and positioning →
Pricing and packaging
Stop discounting your way to the quarter.
Packaging that makes expansion natural and pricing that protects margin when deals get competitive.
See pricing and packaging →
Pipeline programs
Coverage you can count on.
Paid, outbound, partners and content, each with a pipeline target and a payback number before it launches.
See pipeline programs →
Tools for revenue leaders
Free, built from the work, and every result comes with what to do next.
All 20 tools →Calculator
Funnel leak finder
Which stage is losing you the most revenue?
Open the tool →
Checker
Forecast accuracy checker
Can your board trust the forecast?
Open the tool →
Planner
Sales capacity planner
How many reps does your number really need?
Open the tool →
Scorecard
No-decision risk scorecard
Is your biggest deal about to stall?
Open the tool →
How we work with your team
Most revenue problems sit between teams: who you target, what you say, how you price and how you define a real opportunity. We work across all of them with one number in mind, then hand the playbook to the people who run it every day.
VP Sales
Positioning and talk tracks reps actually use, plus a review of the deals that stalled in no decision.
Sales development
Fewer, better-fit accounts and messages with a reason to talk now.
Marketing
One pipeline target for each channel, owned jointly, so nobody argues about whose pipeline it is.
RevOps
Shared stage definitions and a weekly scorecard built from your CRM. No new tool to roll out.
Customer success
Expansion plays and pricing moves that lift net revenue retention.
Your first 90 days
Days 1–21
Diagnose
Funnel rebuilt from your CRM, win-loss interviews and a constraint memo you keep whether or not we do the work.
Days 22–45
Focus
Segments, messaging and a coverage model with a target for each channel and each rep.
Days 46–90
Build
Programs live, the first tests read out and a weekly revenue scorecard that sales and marketing both trust.
Questions
Because the constraint often sits between teams: which segments you chase, how you position, how you price and what counts as a real opportunity. We work across sales, marketing and RevOps with one revenue number in mind, then hand the playbook to your team.
The diagnostic takes three weeks. New revenue leaders often use it as the backbone of their first-90-days plan, with a constraint memo the board can read.
No. We set the targeting, messaging and channel plan, and your team or current partners run it. Where a capability is missing, we can run it until you're ready to hire for it.
Qualified pipeline, win rate, cycle length and forecast accuracy. Not leads or MQLs. Every program gets a target and a payback number before it launches.
Yes. B2B fintech and API companies face the same revenue questions, plus security and compliance review in every deal. We plan for both from the start.
Next step
Tell us your number, your coverage and how the last two quarters went. We'll tell you where we'd start.