Book a diagnostic
Book a diagnostic
For marketing leaders
For CMOs and VPs of Marketing at B2B software and fintech companies. We add senior growth capacity across positioning, pricing and pipeline programs, measured on sourced pipeline and payback, for less than the cost of one senior hire.
The numbers on your desk
Sourced pipeline
Pipeline sales agrees is real, not leads they ignore.
CAC payback
Every program with a payback number finance accepts.
Positioning
A story that sets you apart while AI makes everyone sound the same.
What we hear from marketing leaders
Targets keep rising while budgets stay flat, and the CFO wants proof before the next dollar. The work isn't spending more. It's knowing which dollar still pays back.
7.7%
of company revenue goes to marketing, unchanged from last year. Half of CMOs work with 6% or less.
Gartner CMO Spend Survey, 2025
59%
of CMOs say their budget isn't enough to deliver this year's strategy.
Gartner CMO Spend Survey, 2025
40%
of marketing leaders say their CFO is the executive most skeptical of marketing's value.
Gartner, 2024
Where we help
Go-to-market diagnostic
A plan you can defend to finance.
We rebuild the funnel from your CRM and show which channels, segments and stages actually produce revenue.
See the diagnostic →
Segments and positioning
Get on the shortlist before the first call.
Research-led positioning and one message your site, campaigns and sales team all use.
See segments and positioning →
Pricing and packaging
Packaging that markets itself.
Clear tiers and an entry offer that make campaigns convert and expansion natural.
See pricing and packaging →
Pipeline programs
Scale what pays back. Cut what doesn't.
Paid, outbound, partners and content, each with a pipeline target and a payback number before it launches.
See pipeline programs →
Tools for marketing leaders
Free, built from the work, and every result comes with what to do next.
All 20 tools →Calculator
CAC payback by program
How fast does each program pay back?
Open the tool →
Check
Next-dollar check
Is the next dollar still worth it?
Open the tool →
Free snapshot
AI shortlist snapshot
Do you show up when buyers ask AI?
Open the tool →
Scorecard
Segment scorecard
Which segments are worth your budget?
Open the tool →
How we work with your team
We slot in where your plan is thin: positioning, pricing, a channel nobody owns yet or the analysis finance keeps asking for. Your team keeps the work when we're done.
Demand generation
Channel plans with a pipeline target and payback number for each program.
Product marketing
Buyer research, positioning and launch messaging that sales actually uses.
Partnerships
A partner program run as a pipeline channel, with its own target.
Sales
Shared definitions of a real opportunity, so sourced pipeline isn't an argument.
Finance
CAC and payback by program, in a format your CFO will recognize.
Your first 90 days
Days 1–21
Diagnose
Funnel and channel economics rebuilt from your CRM, plus a constraint memo you keep whether or not we do the work.
Days 22–45
Focus
Segments, positioning and a channel plan with a target and payback for each program.
Days 46–90
Build
Programs live, the first tests read out and a weekly scorecard sales and finance both trust.
Questions
Because we aren't an agency. We're senior operators who work on strategy and execution together, measured on sourced pipeline and payback rather than hours or deliverables.
No. We work with your team, not instead of it. Most clients use us to cover gaps they can't hire for yet, then hand the work to their own people.
A weekly scorecard built from your CRM: qualified pipeline by program, conversion by stage, win rate and CAC payback. The same numbers your CFO and CRO look at.
Yes. Positioning built on real buyer research is the hardest thing for a competitor to copy. We also check how you show up when buyers ask AI tools for a shortlist.
The diagnostic takes three weeks, and the first programs go live within 90 days. When that turns into pipeline depends on your sales cycle, which is why every program gets a target and a read-out date before it starts.
Next step
Tell us your pipeline target, your budget and which channels are working. We'll tell you where we'd start.