Book a diagnostic
Book a diagnostic
For founders and CEOs
For founders and CEOs of B2B software and fintech companies from about $1M ARR. We build the engine that keeps pipeline coming when you step back from every deal, and we stay senior while you hire the team to run it.
The numbers on your desk
ARR growth
Growth the next round will pay for.
Burn and CAC payback
Efficient growth, the way investors measure it now.
Your calendar
Pipeline that doesn't depend on you being in every deal.
What we hear from founders
That's normal at this stage, and it's also the ceiling. Buyers make up their minds before they talk to anyone, and the first go-to-market hire is the most expensive one to get wrong.
#1
Go-to-market is the top concern founders report, with AI strategy closing the gap.
High Alpha SaaS Benchmarks, 2025
95%
of the time, the winning vendor was already on the buyer's day-one shortlist. Founder hustle can't reach buyers who never call.
6sense Buyer Experience Report, 2025
~10
people sit in a typical B2B buying group. Selling to one champion isn't enough once deals get bigger.
6sense Buyer Experience Report, 2025
Where we help
Go-to-market diagnostic
Know what to fix before you hire.
We rebuild the funnel from your CRM, talk to buyers you won and lost, and write down what is actually holding growth back.
See the diagnostic →
Segments and positioning
Turn what's in your head into a story others can sell.
Who you win, why they buy and how to say it, written down so your first hires sound like you.
See segments and positioning →
Pricing and packaging
Stop pricing every deal from scratch.
Packages and a price list a new rep can quote without calling you.
See pricing and packaging →
Pipeline programs
Pipeline beyond your network.
Paid, outbound, partners and content, each with a pipeline target and a payback number before it launches.
See pipeline programs →
Tools for founders
Free, built from the work, and every result comes with what to do next.
All 20 tools →Calculator
In-house team cost calculator
What would a full growth team cost you in year one?
Open the tool →
Health check
Go-to-market health check
Where is your pipeline leaking?
Open the tool →
Benchmark
SaaS efficiency benchmark
How do your numbers compare with the median?
Open the tool →
Planner
Sales capacity planner
How many reps does your number really need?
Open the tool →
How we work with you
We work with you and whoever you have today, from your first sales hire to a marketer or two. The goal is an engine your own team runs, with you back to building the company.
You
Someone senior who has done this before, so you can step back from deals without losing the thread.
First sales hires
Target accounts, messaging and a playbook they can run from day one.
Marketing
A pipeline target for each channel, so effort goes where it pays back.
Your board
A go-to-market plan and a weekly scorecard you can put straight into the board deck.
Your next leader
When it's time to hire a VP, we help define the role and hand over a working engine.
Your first 90 days
Days 1–21
Diagnose
Funnel rebuilt from your CRM, buyer interviews and a constraint memo you keep whether or not we do the work.
Days 22–45
Focus
The segments you win, the message that wins them and a pipeline target for each channel.
Days 46–90
Build
Programs live, the first tests read out and a playbook your team can run without you.
Questions
It depends on where growth is stuck, which is what the diagnostic answers. Many founders hire before they know the constraint and end up with the wrong leader. We help you make that call with your own data.
We work best from about $1M ARR, with paying customers and a CRM that has at least a year of deal history, even if it's messy. Before that, the job is usually finding product-market fit.
Yes, for a while, and that's a good thing. Founders who step out of sales too early often stall growth. We build the engine around you, then hand deals to your team as it proves it can win them.
Agencies usually run one channel. We work on the whole engine: who you sell to, what you say, how you price and which programs build pipeline, with senior people who have run growth inside PE- and VC-backed companies.
Less than one senior hire, and about 75% less than building a full in-house growth team in year one. The in-house team cost calculator on our home page shows the comparison with your own numbers.
Next step
Tell us your ARR, your target and how deals come in today. We'll tell you where we'd start.