Book a diagnostic
Book a diagnostic
For demand gen and growth teams
For heads of demand generation and growth at B2B software and fintech companies. We plug senior channel expertise into your team, set a pipeline target for every program and help you defend the plan to leadership.
The numbers on your desk
Sourced pipeline
A target you hit with the team you have.
Conversion by stage
Fewer leaks between first touch and qualified opportunity.
Channel mix
Spend moving to what works as search and paid get harder.
What we hear from demand gen leaders
Most demand teams are a handful of people carrying a number that keeps going up, while the channels that used to work get more expensive.
36%
of B2B marketers name unrealistic leadership expectations as a top challenge.
Pipeline360 State of B2B Pipeline Growth, 2025
74%
of B2B marketers say their sales cycles are getting longer.
Pipeline360 State of B2B Pipeline Growth, 2025
61%
drop in organic click-through on searches that show an AI Overview.
Seer Interactive, 2025
Where we help
Go-to-market diagnostic
Find the leak before you add spend.
We rebuild the funnel from your CRM and show which stage and which channel cost you the most pipeline.
See the diagnostic →
Segments and positioning
Campaigns aimed at buyers who convert.
Sharper segments and messages that make every channel work harder, including AI search.
See segments and positioning →
Pricing and packaging
Offers worth clicking.
Trials, entry packages and free-to-paid paths that lift conversion, not just traffic.
See pricing and packaging →
Pipeline programs
Channel experts on call.
Paid, outbound, partners and content, each with a pipeline target and a payback number before it launches.
See pipeline programs →
Tools for demand gen teams
Free, built from the work, and every result comes with what to do next.
All 20 tools →Calculator
Funnel leak finder
Which stage is losing you the most revenue?
Open the tool →
Free snapshot
AI shortlist snapshot
Do you show up when buyers ask AI?
Open the tool →
Calculator
CAC payback by program
How fast does each program pay back?
Open the tool →
Selector
Pricing model selector
Seats, usage, hybrid or outcomes?
Open the tool →
How we work with your team
You keep the plan and the credit. We bring the senior channel experience you can't hire yet and the analysis that makes your case to leadership.
You
A senior sparring partner to pressure-test the plan before it goes to your CMO or CEO.
Agencies and freelancers
Clear briefs, targets and read-outs, so outside partners are judged on pipeline, not clicks.
Sales development
Better-fit accounts and handoffs that turn more meetings into opportunities.
Product and growth
Trial, onboarding and free-to-paid paths that convert the traffic you already have.
Customer success
Expansion campaigns aimed at the accounts most ready to grow.
Your first 90 days
Days 1–21
Diagnose
Funnel and channel performance rebuilt from your CRM, plus a constraint memo you keep whether or not we do the work.
Days 22–45
Focus
Segments, messaging and a channel plan with a pipeline target and payback for each program.
Days 46–90
Build
Programs live, the first tests read out and a weekly scorecard leadership can read in a minute.
Questions
No. We work with your in-house team, not instead of it. Our job is to make your plan work and make it easier to defend, then leave the playbook with you.
Paid, outbound, partners and content. We start with the one the diagnostic says will move pipeline fastest, not the one that's easiest to sell.
Yes. We check how you show up when buyers ask AI tools for a shortlist, then fix the positioning and content that decide whether you're named.
Yes. We look at trials, free plans and the handoff to sales as part of the funnel, because that's often where the cheapest pipeline is hiding.
We agree on what counts as a real opportunity with sales up front, then report by program. Your team owns the results, and we own helping you get them.
Next step
Tell us your pipeline target, your team and which channels are working. We'll tell you where we'd start.