Book a diagnostic
Book a diagnostic
For finance leaders
For CFOs and finance leaders at B2B software and fintech companies. We plan growth the way you'd fund it: a scoped start, a target and payback for every program, and a cost well below the team you'd otherwise hire.
The numbers on your desk
CAC payback
Months to recover the cost of every new customer.
Cost versus headcount
Senior growth capacity for less than one senior hire.
Burn and efficiency
Growth that improves the efficiency metrics, not just the top line.
What we hear from finance leaders
Marketing spend is one of the largest discretionary lines in the budget, and it's often the hardest to trace to revenue. That's the gap we close.
40%
of marketing leaders say the CFO is the executive most skeptical of marketing's value.
Gartner, 2024
7.7%
of company revenue goes to marketing on average. At $30M in revenue, that's about $2.3M a year to account for.
Gartner CMO Spend Survey, 2025
$971K
is the first-year cost of a five-person in-house growth team, with benefits and recruiting included.
GMP cost model, Robert Half 2027 salary midpoints
How we keep spend accountable
01
A scoped start.
The diagnostic takes three weeks. You keep the plan whether or not we do the work.
02
Payback before launch.
Every program gets a pipeline target, a cost and a payback estimate before a dollar goes out.
03
Scale what pays back.
Spend rises only on programs that clear their target. The rest get fixed or cut.
04
Numbers you can audit.
Built from your CRM, with definitions of pipeline, CAC and payback agreed with finance up front.
Tools for finance leaders
Free, built from the work, and every result comes with what to do next.
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Next-dollar check
Is the next dollar still worth it?
Open the tool →
Calculator
CAC payback by program
How fast does each program pay back?
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Calculator
In-house team cost calculator
What would a full growth team cost in year one?
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Calculator
Discount leakage calculator
How much are discounts really costing you?
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How we work with finance
We agree definitions with you first, then report against them. No new attribution model to take on faith, and no surprises at the end of the quarter.
CFO
Shared definitions of pipeline, CAC and payback, and a monthly read-out in your format.
CEO
A growth plan with costs and expected returns the board can approve.
CMO or CRO
Program-level targets they own, so budget requests come with the math attached.
RevOps
Clean stage definitions and a scorecard built from the CRM you already have.
The board
Efficiency metrics that move in the right direction as growth picks up.
The first 90 days
Days 1–21
Diagnose
Funnel and channel economics rebuilt from the CRM, plus a constraint memo you keep whether or not we do the work.
Days 22–45
Focus
A budget plan with a target, cost and payback estimate for every program.
Days 46–90
Build
Programs live, the first results read out and a monthly report finance signs off on.
Questions
Less than one senior hire, and about 75% less than building a full in-house growth team in year one. Book a call and we'll walk you through what it would look like for your company.
Qualified pipeline and revenue by program, CAC and payback, using definitions agreed with finance before anything launches.
We fix it or cut it. Every program has a target and a read-out date, so underperforming spend is visible early instead of at year end.
It starts with a three-week diagnostic, and you keep the plan whether or not we do the work. What comes next depends on what the diagnostic finds.
Next step
Tell us your targets, your marketing spend and what you can't measure today. We'll tell you where we'd start.